Noah Holdings Ltd. provides investment advisory and wealth management services. It operates business through the following segments: Wealth Management, Asset Management, and Lending & Other servicers. The Wealth Management segment offers a global wealth investment and asset allocation services to high net worth individuals and enterprise clients in China. The Asset Management segment manages and develops financial products denominated in both RMB and U.S. dollars, covering real estate funds and funds of funds, including private equity, real estate, secondary market equity, and fixed income funds of funds. The Lending & Other servicers segment operates metrics which include the loan volume and the number of borrowers for lending services business. Noah Holdings was founded by Jingbo Wang, Zhe Yin & Boquan He in 2005 and is headquartered in Shanghai, China. The listed name for NOAH is Noah Holdings Limited.